Company News

Geo Girl To Debut at Wal-Mart in March

Beauty collection features almost 70 SKUs for Tweens.

Author Image

By: TOM BRANNA

Editor

Meet the girls of Generation Z. They are happy, optimistic, confident, communicative, compassionate, collaborative and highly-creative. This generation also has a highly-raised environmental consciousness. Enter GeoGirl, a new cosmetics line debuting at select Wal-Mart stores in March. The 69-SKU collection of beauty products includes makeup for face, lips, cheeks and eyes plus skin and body care, with pricing from $3.98-$5.98 suggested retail. According to the company, the colors, while...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters